Product management refers to maximizing the value of a product, communicate the value and deliver it to its users. Product Management includes the following set of activities.

1. Market segmentation and its analysis
2. Analyzing user requirements
3. Planning the verification of the product
4. Finding strategies for brand management and product positioning
5. Marketing and launching of the product

A Product Manager also analyses the strength and weakness of a business and figures out a strategic solution. In overall activities of Product Management, Product Analytics is widely used to take decisions from data. I have listed below two interesting articles on Product Management.

What is product management? | Atlassian Agile Coach

What It Takes to Become a Great Product Manager (hbr.org)

Lean Canvas is another useful tool for Product Managers. A detailed article on Lean Canvas is given below.

1. Deconstruct Your Idea on a Lean Canvas – Running Lean, 3rd Edition [Book] (oreilly.com)